Guides on Google reviews, Business Profile optimisation and NFC systems for local businesses.
Find out how hair salons, barbershops and beauty salons can get more Google reviews. Learn when to ask for a review, how to handle difficult reviews, and how to link them to customer loyalty.
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Find out how to build a digital loyalty program without a mobile app. Learn how an NFC loyalty card works and how to set the reward threshold for a restaurant, salon or barbershop.
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Learn how to respond to Google reviews — positive, negative and fake. Find out when Google actually removes a review and how to legally reduce unfair ratings.
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Learn how to create, verify and optimise your Google Business Profile. Discover which ranking signals have the greatest impact on your position in Google Maps and the Local Pack.
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Find out how to legally and effectively collect Google reviews. Learn when to ask for a review, which barriers to remove, and why an NFC system changes the game.
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